Providing a Competitive Edge through Systems, Process and Brand Envisioneering

Envisioneering

Similar to Disney's word "Imagineer", the word Imagineer was derived by Walt Disney himself and is a combination of the words "imagination" and "engineer". Imagineers are effectively "engineers with imagination."

Envisioneering, however, is a combination of the words "Envision" and "Engineering"... taking a look at Merriam-Webster's Definitions:

envision:

To picture to oneself or to picture in the mind

synonym: Think

engineer:

1 : to lay out, construct, or manage as an engineer

2a : to contrive or plan out usually with more or less subtle skill and craft

2b : to guide the course of

synonym: Guide

Therefore, an Envisioneer is an individual with strong visionary skills who can guide, plan, contrive, lay out or construct what they have thought or mentally pictured.

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